PR Strategy
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Executive Branding: What CEOs Need to Know About PR in 2025
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In 2025, the CEO’s role extends far beyond the boardroom. A strong executive brand can build credibility, attract investors, retain top talent, and create trust with customers. On the other hand, silence or missteps can damage not only personal reputation,…
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How to Build Strong Relationships With Journalists
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In public relations, media coverage is one of the most powerful tools for building credibility and visibility. But here’s the truth: journalists don’t just cover stories — they cover people they trust. If you want consistent media attention, you need…
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How to Pitch Your Brand Story to Blogs & Podcasts
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Not every company is going to land on the front page of the Wall Street Journal — and that’s okay. Today, blogs and podcasts are some of the most effective ways to get your story heard by the right audience….
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The Power of Strategic Public Relations in Building Brand Trust
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One of the most important things a brand can have is trust. Brands that build real trust have a significant edge over their rivals in a market full with options and real-time customer feedback. Strategic public relations (PR) has changed…