Crisis Communications
Crisis Communications: Staying Calm in the Storm
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In an age where reputational risks are magnified by social media, having a well-prepared crisis communication plan is non-negotiable. From product recalls to PR missteps, how a brand handles a crisis can make all the difference between swift recovery or…
The Power of Strategic Public Relations in Building Brand Trust
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One of the most important things a brand can have is trust. Brands that build real trust have a significant edge over their rivals in a market full with options and real-time customer feedback. Strategic public relations (PR) has changed…