Summer isn’t just about vacations and long weekends — it’s also a season packed with opportunities for creative PR. From community events to cultural moments, companies that plan ahead can capture attention when audiences are most active.
Here are some seasonal story ideas that work especially well in summer 2025.
1. Tap Into Summer Holidays and Observances
Between Canada Day, the 4th of July, and global observances like World Environment Day, summer is filled with ready-made story hooks. Aligning your campaigns with these dates gives your PR a timely edge.
🔑 Tip: Choose observances that authentically connect to your values (e.g., sustainability, diversity, community).
2. Showcase Community Involvement
Summer is prime time for festivals, charity runs, and community events. Sponsorships, employee volunteer initiatives, and CSR partnerships make for strong local media coverage.
🔑 Story Angle: “How [Company] Employees Are Giving Back This Summer.”
3. Leverage Lifestyle and Travel Themes
Media outlets love seasonal lifestyle content — think wellness, food, travel, and outdoor activities. If your product or service fits, pitch story angles that tie into how people spend their summer.
🔑 Example: A software company might share “5 Tips for Staying Productive While Working Remotely at the Cottage.”
4. Highlight Thought Leadership With a Summer Twist
Executives don’t need to go quiet in the summer. Lighter, more personal thought leadership posts (like summer reading lists, lessons from sports, or reflections on leadership downtime) perform well on LinkedIn.
5. Plan for Slower News Cycles
Summer often means fewer hard news stories — which gives your pitches a better chance to stand out. This is the perfect time to push human interest stories, evergreen features, or smaller company milestones.
Conclusion: Summer Stories Build Momentum
Summer campaigns shouldn’t be an afterthought. With the right seasonal hooks and authentic storytelling, you can keep your brand visible, engaged, and building goodwill all summer long.
By planning ahead, your organization can turn quieter months into some of the most impactful PR moments of the year.
