PR & Media
-
The Press Release Isn’t Dead — How to Use It Effectively in 2025
.
Every year, someone proclaims that the press release is dead. Yet here we are in 2025 — and journalists, bloggers, and industry influencers are still opening their inboxes and scanning press releases every single day. The truth? Press releases aren’t…
-
Why Every Business Needs a PR Reset in 2025
.
The start of a new year is the perfect time to reflect on your business communications. If 2024 taught us anything, it’s that change is constant: shifting customer expectations, evolving media channels, AI disruption, and the speed at which reputations…
-
How to Write a Funding Announcement: Tips for Crafting an Effective Press Release
.
Announcing a funding round is a pivotal moment for any business, from startup to established companies. A well-crafted funding press release can boost visibility, attract top talent, and solidify credibility within your industry. It’s an opportunity to showcase your achievements,…
-
The Role of Data in Modern PR: Driving Strategy with Analytics
.
Gone are the days when public relations was solely a blend of intuition and creativity. In today’s data-driven world, the PR campaigns that thrive are the ones that incorporate data analytics to sharpen their reach and impact. For brands aiming…
-
The Press Release: Why It Still Holds Power in Today’s Media Landscape
.
In today’s world of instant news, social media virality, and influencer marketing, some might wonder if the press release—a century-old tool—still holds value. However, despite the changing ways we consume and disseminate information, the press release remains a vital part…
-
Crisis Communications: Staying Calm in the Storm
.
In an age where reputational risks are magnified by social media, having a well-prepared crisis communication plan is non-negotiable. From product recalls to PR missteps, how a brand handles a crisis can make all the difference between swift recovery or…
-
5 Tips for Successful Press Releases
.
Press releases are an effective tool, but how well they are executed determines how well they work. The challenge lies in making your message unique and appealing to both your audience and journalists. Execution frequently makes the difference between a…
-
The Power of Strategic Public Relations in Building Brand Trust
.
One of the most important things a brand can have is trust. Brands that build real trust have a significant edge over their rivals in a market full with options and real-time customer feedback. Strategic public relations (PR) has changed…
-
Navigating the New Era of Corporate Communications
.
As the digital landscape evolves, so do the expectations surrounding corporate communications. Today, businesses must adapt to a rapidly changing environment where transparency, authenticity, and social responsibility are key drivers of success. Businesses need to understand the importance of keeping…
-
5 Tips to Make Your Press Releases More Successful
.
While press releases are a powerful tool, their success depends on execution. Here are five tips to ensure your press release captures attention and delivers results: At Crestwave Communications, we believe in the power of momentum—just like a cresting wave,…