PR & Media
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From Startup to Scale-Up: How PR Grows With Your Business
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Startups and scale-ups share the same DNA — innovation, agility, and a drive to solve big problems. But when it comes to communications, what worked for you as a startup may not work once you hit the scale-up stage. PR…
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How to Build Strong Relationships With Journalists
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In public relations, media coverage is one of the most powerful tools for building credibility and visibility. But here’s the truth: journalists don’t just cover stories — they cover people they trust. If you want consistent media attention, you need…
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How to Use PR to Support Fundraising & Partnerships
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When organizations think about fundraising, they often focus on investors, donors, or corporate partners. But here’s the truth: fundraising isn’t just about money — it’s about trust, visibility, and credibility. And that’s where PR comes in. A strong PR strategy…
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Summer PR Campaigns: Seasonal Story Ideas That Work
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Summer isn’t just about vacations and long weekends — it’s also a season packed with opportunities for creative PR. From community events to cultural moments, companies that plan ahead can capture attention when audiences are most active. Here are some…
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How to Pitch Your Brand Story to Blogs & Podcasts
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Not every company is going to land on the front page of the Wall Street Journal — and that’s okay. Today, blogs and podcasts are some of the most effective ways to get your story heard by the right audience….
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How to Train Your Spokesperson for Media Interviews
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When a journalist calls, your spokesperson becomes the face — and voice — of your company. The right words can build trust and credibility. The wrong words can spark confusion, controversy, or even a crisis. That’s why media training is…
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Cancel Culture & Reputation: Staying Ahead in 2025
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In today’s digital-first world, one misstep can spiral into a reputation crisis overnight. Whether it’s an insensitive tweet, a leadership scandal, or a brand misalignment with cultural values, “cancel culture” has changed how companies approach communication. But while cancel culture…
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5 Things Every Company Should Do Before a Crisis Hits
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A crisis doesn’t send a calendar invite. It arrives suddenly — a data breach, a product recall, a negative viral post, or even a leadership scandal. How your company responds in the first 24 hours often determines whether you recover…
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The Press Release Isn’t Dead — How to Use It Effectively in 2025
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Every year, someone proclaims that the press release is dead. Yet here we are in 2025 — and journalists, bloggers, and industry influencers are still opening their inboxes and scanning press releases every single day. The truth? Press releases aren’t…
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Why Every Business Needs a PR Reset in 2025
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The start of a new year is the perfect time to reflect on your business communications. If 2024 taught us anything, it’s that change is constant: shifting customer expectations, evolving media channels, AI disruption, and the speed at which reputations…