Corporate Communications
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What 2026 Means for PR: A New Era of Strategy, Storytelling — and Trust
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As we look forward to 2026, the landscape of public relations is undergoing a transformation. For those of us in the consulting world — or any organization depending on communications to build reputation, influence, and business results — it’s becoming…
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Why B2B Marketing Events Still Matter — And Why Too Few Marketers Treat Them as Assets
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In the world of B2B marketing, there has been a lot of talk about digital channels, webinars, on-demand content and programmatic campaigns. Yet as someone who has been in the trenches organising and attending conferences, trade shows and networking events…
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From Startup to Scale-Up: How PR Grows With Your Business
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Startups and scale-ups share the same DNA — innovation, agility, and a drive to solve big problems. But when it comes to communications, what worked for you as a startup may not work once you hit the scale-up stage. PR…
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Corporate Events as a PR Strategy: Turning Gatherings Into Headlines
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Corporate events are often seen as “internal moments” — a way to celebrate, train, or connect teams. But in reality, they’re also powerful PR opportunities. Whether it’s a product launch, leadership summit, or community initiative, the way you communicate about…
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Executive Branding: What CEOs Need to Know About PR in 2025
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In 2025, the CEO’s role extends far beyond the boardroom. A strong executive brand can build credibility, attract investors, retain top talent, and create trust with customers. On the other hand, silence or missteps can damage not only personal reputation,…
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Why Employees Should Hear News From You First
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Imagine this: a company announces a major change — a new product, a merger, a restructuring — and employees learn about it through social media or the news. The result? Confusion, frustration, and a feeling that leadership doesn’t value them….
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How to Use PR to Support Fundraising & Partnerships
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When organizations think about fundraising, they often focus on investors, donors, or corporate partners. But here’s the truth: fundraising isn’t just about money — it’s about trust, visibility, and credibility. And that’s where PR comes in. A strong PR strategy…
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Mental Health Awareness Month: Talking About Wellness at Work
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Conversations about mental health in the workplace have shifted dramatically over the last decade. What was once taboo is now recognized as essential to building strong, resilient, and engaged teams. With May recognized as Mental Health Awareness Month, now is…
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Thought Leadership in 2025: LinkedIn, Podcasts & Beyond
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Thought leadership isn’t about being the loudest voice in the room — it’s about being the most trusted. In 2025, executives who consistently share insights, opinions, and expertise build stronger brands for themselves and their organizations. Platforms like LinkedIn and…
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Earth Day Special: Communicating Your ESG & Sustainability Efforts
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Every year on April 22, the world pauses to reflect on our shared responsibility to protect the planet. For businesses, Earth Day isn’t just a symbolic moment — it’s an opportunity to demonstrate how your organization is walking the talk…