, ,

How to Pitch Your Brand Story to Blogs & Podcasts

Not every company is going to land on the front page of the Wall Street Journal — and that’s okay. Today, blogs and podcasts are some of the most effective ways to get your story heard by the right audience.

Why? Because they are niche, engaged, and trusted. A loyal podcast audience or a well-read industry blog can have far more impact on your business than a passing mention in mainstream media. The key is knowing how to pitch your story in a way that gets attention.


1. Do Your Homework First

Before you send a pitch, research the outlet. Listen to a few podcast episodes or read several blog posts. What topics do they cover? Who is their audience? How does your story add value to their listeners or readers?

🔑 Tip: Reference a specific episode or article in your pitch to show you’ve done your homework.


2. Lead With Value, Not Promotion

Podcasters and bloggers are looking for stories their audience will care about — not free ads for your business. Frame your pitch around insights, expertise, or a unique perspective, not just your product or service.

🔑 Example: Instead of “We’d like to promote our new software,” try “We can share lessons learned from helping 500 businesses adapt to remote work.”


3. Craft a Compelling Subject Line

Your subject line is your first impression. Keep it short, specific, and curiosity-driven.

Examples:

  • “3 lessons from scaling a startup in the hospitality industry”
  • “Why small businesses are the hidden engine of sustainability”

4. Make It Easy for Them to Say Yes

Include the details they need up front:

  • Who you are (short bio, credentials)
  • Why this matters now (timely hook)
  • What you can speak to (topics, expertise)
  • How to contact you (make it simple)

5. Follow Up Politely

If you don’t hear back, follow up after a week. Keep it short and respectful — and never send a guilt trip. Editors and hosts are busy, and persistence matters, but professionalism matters more.


Conclusion: Pitch With Purpose

Blogs and podcasts thrive on fresh, relevant content. If you can pitch your brand story in a way that feels valuable to their audience, you’ll not only earn coverage — you’ll build lasting relationships with creators who can amplify your voice again and again.