Every year, someone proclaims that the press release is dead. Yet here we are in 2025 — and journalists, bloggers, and industry influencers are still opening their inboxes and scanning press releases every single day.
The truth? Press releases aren’t dead — poorly written ones are.
When crafted strategically, a press release can:
- Announce your news in a format journalists expect
- Improve your visibility in search results
- Provide an official record of milestones
- Build credibility for your brand
Here’s how to make sure your press releases stand out in 2025.
1. Have Real News to Share
A press release isn’t a blog post or an ad. Ask yourself: Would a journalist care about this story? Major milestones like product launches, acquisitions, funding rounds, partnerships, awards, or significant hires make for strong releases.
2. Write With Journalists in Mind
Journalists receive dozens (sometimes hundreds) of pitches every day. Keep your release clear, concise, and factual. Avoid hype language like “game-changing” unless you can back it up.
🔑 Pro Tip: Write your headline as if it could appear in a news outlet tomorrow.
3. Make It Search-Friendly
In 2025, your press release should serve a dual purpose: reaching media and improving your digital visibility. Integrate relevant keywords naturally into your headline and first paragraph.
4. Include Quotes That Add Value
Quotes from executives, partners, or customers bring credibility. Don’t waste this space on generic lines like “We’re thrilled…” Instead, highlight impact, strategy, or vision.
5. Distribute Strategically
Posting a release on your website is a start — but you’ll need to get it into the right hands. Distribute through:
- Media wire services (for reach)
- Targeted journalist lists (for relevance)
- Social media (for amplification)
Conclusion: Evolving, Not Dead
The press release remains a cornerstone of media relations — but only when used effectively. In 2025, the key is clarity, value, and strategic distribution.
Instead of asking “Is the press release dead?” the better question is: “Am I writing and distributing mine effectively?”
Free Download: Editable Press Release Template
👉 Get our ready-to-use press release template that you can adapt for your next announcement.
